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Branding Your Business

In your business you want to be sure that you are putting out YOUR BUSINESS NAME.
You want to be known as the xyz.com owner not as a certain company rep. In the long run if will increase your business and keep you from competing with other reps.
 
You will notice that some direct sales companies have you use their name and their affiliate web site so if you quit they still get your business. I want you to work to spread your business name. I want you to own the web site and the web site traffic if you ever quit that company. Make a name for yourself!
 
We came up with a good list below of spreading your web site address. How many will you do this week? What have you done this week to make your business name a household word for more people?
 
Write ads for your business name and your mission statement and your company slogan. What's your niche? What does your company offer? How can your company solve others problems?
 
When you write your ad think about:
Web Site Name:
URL:
Your slogan:
Your mission statement:
Your target niche customer:
What problem do you solve:
What do you offer that others do not?
Why should I buy from you:
Now write a 40 word ad using the things above:
 
How many ways can we think of to get your web site URL seen by  more people
1. Put in your signature line (like below)
2. Join website communities and email lists that you and your customers have in common.
3. Write articles for publication listing your URL at the end.
4. Create a newsletter with your URL on it
5. Add your business card/brochure to every outgoing bill.
6. Website decal on car window
7. Business cards to everyone in your day time travels
8. Print stickers with you URL and put them everywhere!! (Outgoing mail, notes to teachers, etc)
9. Flyers at the grocery and community bulletin board with URL on tear off strips.
10. Do a flyer and have your paper boy put it in with the weekend paper. (Tip him extra for the favor)
11. Ask your local fire company to hand out cards with your URL to school kids during fire prevention week (October) tours at the firehouse.
12.  Exchange links with other child oriented web sites.
13.  Make up a car decal or car magnet.
14.  Exchange fliers with other WAHM's who send out orders.
15.  Flyers in public areas or put in newspaper boxes around town (no mailboxes!)
16.  Place door hanger bags around your neighborhood with your URL and a coupon.
17.  Hand a business card with URL when you pay a clerk.
18.  Put up a lawn sign with URL so neighbors can see it
19.  Put your URL on your return address labels for all outgoing mail
20. Hang up a sign (with URL) at Fred Meyer bulletin boards
21. Make up coupon packs (from other wahm's too) and put a sticker on the outside saying "FREE Coupons Complements of Yourbusinessname.com"
22. Give away the coupon packs to new mom groups, kids resale stores, schools, daycares, parents at the park, at the mall, in brochure racks, doctors offices, scouts groups, parenting groups, park district events, preschools, baby changing areas, PTS events, etc..
23. Send URL to all the search engines and directories
24. Leave your business card with your tip at restaurants!




This article was written and copyrighted by Kay Green


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